Emotions, Deception And Culture: An Ethno Pragmatic Perspective To Sensitize Deception Detection Methods


  • Saima Mubashra Assistant Professor of English Higher Education Department, Punjab
  • Dr Ghazala Kausar Assistant Professor in the Department of English, National University of Modern Languages, Islamabad, Pakistan


Emotions, LIWC, Ethnopragmatics, Deception Detection, Affect Lexicon


Research in deception detection has witnessed a lot of correspondence between deception and emotions. The increase in emotion words is attest ably one of the most reported deception cues which are believed to enjoy pan-cultural vitality. One interesting corollary of this assumption is the development of the Linguistic Inquiry and Word Count (LIWC), an automated textual analysis scheme that involves studying the emotional component present in someone’s speech or written response to detect deception. Set within this backdrop, this study problematizes the basic premise of this line of inquiry by invoking the intersection between language, culture and emotions. By citing evidence from cross-cultural and cross-linguistic studies of emotions, the paper enumerates various grounds that challenge across the board correspondence between emotions and deceptive speech. Since different cultures code emotions differently and set different expectations about up/down-regulation of emotions in their baseline speech, any analytical scheme based on Anglo culture and English language fails to attend to cultural variance concerning emotion and deception. As an alternate approach, the paper proposes to explicate culture-specific ‘emotion scripts’ by building culture-specific affect lexicons. Though obliquely related to empirical deception studies, such an approach is an efficient and reliable way to generate different baseline models of emotion which may systematically reflect in deceptive speech.


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How to Cite

Mubashra , S. ., & Kausar, G. (2021). Emotions, Deception And Culture: An Ethno Pragmatic Perspective To Sensitize Deception Detection Methods. Pakistan Journal of Applied Social Sciences, 12(2), 65–82. Retrieved from https://socialsciencejournals.pjgs-ws.com/index.php/PJASS/article/view/570