Media exposure among the children of working and non-working mothers in Pakistani urban society


  • Wajiha Raheeq Department of Social Work, University of Karachi
  • Dr. Muhammad Arshad Deparetment of Social Work , University of Karachi



Working Mother, , Non-Working Mother, Televiewing Timings


In this study (n=250) working and non- working mothers were surveyed about the amount of time their kids watch television. These mothers were randomly selected from different schools of Karachi Gulshan-e-Iqbal town. It was investigated that whether working and non-working mother spent quality time with their children and what are their preferences once they get back from their work place. It is observed that technology have made easier for any child to get engaged and stuck for hours in front of TV screen. These audiences vary from all ages but children are more exposed to it due to eye catching sharp images of screen. This study will determine the role of working and stay at home mothers about their control over their kids watching television and their preferable modes of controlling screen time. This study examines maternal control over television viewing and preferable channels watched by child. The strict maternal behavior is associated with fewer amounts of television viewing and preferring co-viewing. Those mother who have strict control over televiewing timings have less psychological problems in their kids and have fewer social issues. Therefore, every mother is quiet concerned about her child but her nature of work and job changes her pattern of controlling her kids.




How to Cite

Raheeq, W. ., & Arshad, . M. . (2020). Media exposure among the children of working and non-working mothers in Pakistani urban society. Pakistan Journal of Applied Social Sciences, 11(2), 173–190.